We're building the future of learning in India.
Setu AI was founded to solve one of India's most pressing problems: the gap between effort and actual understanding in student learning.
Every student deserves a learning experience that adapts to them — not a one-size-fits-all system that leaves millions behind. SetuAI exists to make personalized, intelligent learning accessible to every student in India.
Our story
Setu AI started with a simple observation: millions of Indian students work incredibly hard, yet their results don't reflect their effort. The problem isn't a lack of content or motivation — it's a lack of personalization.
Our founders — a team of educators, engineers, and learning scientists from Pune — set out to build what traditional coaching cannot: an AI system that truly understands how each student thinks, struggles, and grows.
Today, Setu AI serves over 50,000 students across 5 Indian states, partnering with 15+ coaching centres and schools. But we are just getting started.
Our journey
Founded in Pune
Sankalp.ai incorporated by a team of educators and engineers.
First 500 students
Beta launch with early adopters from Pune coaching centres.
Institution partnerships
Signed partnerships with 15+ coaching centres in Maharashtra.
10,000 active students
Rapid organic growth through word-of-mouth and referrals.
50,000+ students
Expanded to 5 Indian states with plans for national coverage.
What we believe
Personalization First
Every student is unique. Our platform adapts to individual learning patterns, never the other way around.
Data-Driven Decisions
We measure what matters. Every feature decision is backed by learning science research and real student data.
Built for India
Designed for Indian exams, Indian curricula, and Indian network conditions. Not a Western import.
Radical Transparency
Students, parents, and institutions deserve full visibility into learning outcomes. No black boxes.
Meet the team
Tushar Bhoite
Co-founder & CEO
Priya Sharma
Co-founder & Head of Learning
Rahul Iyer
Head of Product
Dr. Kavita Rao
Chief Science Officer
Deepak Nair
Head of Engineering
Sneha Joshi
Head of Growth
Amit Kulkarni
Design Lead
Neha Agarwal
Customer Success Lead
Present across India
50,000+ students learning smarter in cities across the country.
Pune
15K+
Mumbai
12K+
Delhi
10K+
Bengaluru
8K+
Hyderabad
5K+
Chennai
3K+
MADE IN INDIA